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BY2S is a UK-based clothing brand, which intends to combine comfort and style through clothing. BY2S comes from the brand owner who is named "carm2s". All products designed will be a representation of carm2s' style.

The logo design represents the Christian cross and the two lines on the side of the cross represent the "2" in "carm2s".  

The founder, carm2s, was inspired his own style which is comfy but stylish. The aim is to ensure everyone feels comfort in the clothes he makes.